News Room 101

News: Room 101 Ichiban Retailer Exclusive Announced

Room 101 Ichiban Retailer Exclusive Announced 04
Joshua Child
Written by Joshua Child

Press-Release:
LOS ANGELES, CA (JANUARY, 21 2015) — Room 101, the Los Angeles based luxury lifestyle brand owned by Matt Booth, is proud to announce a new bespoke retailer exclusive series, the new Room 101 Ichiban. The first of the Ichiban Series, a Tiburon 44 x 6, will be headed to Smokin’ Joe’s & Old City Cigar in Knoxville, TN and is expected to be on shelves January 28th.

The cigar is medium-bodied and composed of tobaccos from two different countries; a Habano wrapper from Ecuador, Criollo 98 binder from Nicaragua, along with Corojo 99 fillers also from Nicaragua. Packaging for the Ichiban borrows inspiration from a few previous Room 101 releases and features tissue-wrapped cigars bound in decorative outer sleeves with the distinctive Sakura brand mark and a Japanese wave pattern.

“The new Room 101 Ichiban Series is one in a handful of blends that has earned the right to bear our Sakura brand mark, something I take very seriously. It is one of our finer works over the past five years and a recipe that I have been holding close fora while; waiting for the right time, the right project and the right people to share it with,” said Matt Booth.

Ichiban, which means “first” or “number one”, will be Room101’s most tightly distributed and exclusive release to date. Only eight hand-selected retailers across the country are able to carry the line, each with 10,000 cigars custom developed in an exclusive format.

The Room 101 Ichiban 44 x 6, available exclusively at Smokin’ Joe’s and Old City Cigar, is set to retail for $8.69 per cigar and comes in 10-count boxes.

For a list of retailers that will carry the Ichiban Series, stay tuned to: facebook.com/room101brand

ABOUT ROOM 101:
Room 101,founded by Matt Booth in Los Angeles, CA, has expanded far beyond its roots in custom jewelry and offers a multitude of luxury goods ranging from custom instruments and leather goods to knives and premium cigars. Over the years, Room101 has been featured in toplifestyle, fashion, and specialty magazines worldwide as well as making severalappearances on major network television.

Room 101 cigars are hand-built by Agro Industrias Laepe, S.A. in Honduras and exclusively distributed by Davidoff of Geneva, USA. For order inquiries, please call727-828-5400.

Visit Room 101 on the web: room101brand.com

About the author

Joshua Child

Joshua Child

Just an impostor in the cigar game who's only goal is to provide an unpretentious outlet for smokers. Other than cigars he enjoys people of substance, dogs, pugilism, and barrel aged spirits.