GRANADA, NICARAGUA – April 14, 2015 – Granada based Mombacho Cigars S.A. (Mombacho) announced today that Mr. Shahriar (Shar) Broumand has joined the company as President, effective April 1 . Broumand will oversee all operations of Mombacho with a primary focus on international and US market development.
Broumand, an operations executive, brings over 20 years of experience building businesses around the world. Most recently he was with Ventyx, an ABB company where he lead the global Managed Services business and prior to that he held senior positions at Ariba and the Royal Bank of Scotland. Broumand is also a cigar industry veteran. He is a partner in Las Vegas based En Fuego Cigars and Lounge, counts many of the industry’s prominent families as personal friends and has one of the most widely followed Instagram feeds @LeafBeanVegas.
“I am excited to be joining Mombacho to lead such a dedicated and passionate team. Since 2006 Mombacho has established itself as one of the world’s great cigar brands and with the recent opening of their world-class factory in Granada they are positioned for future growth in an ever-changing cigar industry. This is one of the most exciting and unique opportunities in the industry today and I’m very honored to be a part of it,” Broumand commented.
In a joint statement Mombacho Co-Founders Cameron Heaps and Markus Raty said; “we are very pleased and honored to officially welcome Shar to the Mombacho family. Shar has extensive experience as an internationally respected business builder, he is an avid cigar enthusiast, has wide-ranging relationships within the industry and most importantly embodies the core values that define Mombacho Cigars.”
Founded in Toronto, Canada, Mombacho quickly became a fixture in the cigar industry through partnerships with notable brands in the luxury goods and sports industry including, Moët Hennessy, Louis Vuitton, the NBA’s Toronto Raptors, MLB’s Toronto Blue Jays and the NHL’s Toronto Maple Leafs. The company expanded into the U.S. in 2014 under the Tierra Volcan banner and their products are now available in over 20 states.
About Mombacho Cigars S.A.
Mombacho Cigars S.A. was founded in 2006 to provide premium handmade cigars through memorable experiences in select markets around the world, including Canada, China, Italy and since 2014, the United States. Mombacho produces all of its products at its factory, Casa Favilli, in Granada, Nicaragua, where over 25 members of the Mombacho Family work.